For the entrepreneur done paying the overthinking tax.
Every big decision comes down to a single moment—the space between seeing what’s possible and actually moving on it. That moment is where everything either happens or doesn’t.
Most people live in that space longer than they need to. Not because they’re missing information, but because somewhere in the back of their mind is the fear of getting it wrong—and everything that comes with it.
So they look at one more option. Then another. Trying to find the choice that guarantees it’ll work out.
But here’s what actually happens: more options don’t make the decision easier. They make it harder. That first conversation—the one that made sense—gets buried under research.
I’ve watched this pattern for twenty years in rooms where people decide whether to buy or sell a business, fund a startup, or commit serious capital to their own growth. What separates those who move from those who don’t is always the same.
Most people know what they want. They just compare themselves out of it.
The pattern is consistent: a conversation clicks, then doubt creeps in. There’s always one more option to check, one more data point to gather. The clarity that existed gets lost in the comparison.
I help people see that pattern and get back to what made sense before they started second-guessing it.
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The Overthinking Tax™
Most people spend months researching investment decisions they never act on. They wait for the perfect time, the right sign, one more data point. Meanwhile, the cost adds up—lost momentum, missed windows, and the part nobody sees coming.
Every delay trains the brain to delay again. That pattern doesn’t stay contained. It shows up in the next decision, and the one after that.
This book is about what all that waiting actually costs. The price isn’t just money or time—it’s trust in the ability to move.
The goal isn’t taking bigger risks. It’s stopping the cycle of ongoing research and acting on what’s already known.
The longer the wait, the higher the tax.
Decisive Move Podcast
Most of us leave a good conversation knowing what makes sense. Then life gets loud. We compare, revisit, and momentum fades.
This show lives in that in-between—the weeks between “this feels right” and taking the next step.
Some episodes unpack what gets in the way. Others are conversations with people who were there—and what finally moved them.
I archived the first seven episodes to make room for a clearer focus.
If a decision’s been living in the background, you’ll feel at home here.
Decidity™
Decisions can sit for weeks, even months, with all the facts in place and the same doubts on repeat.
Decidity™ uses a five-minute session to show what’s in the way.
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